Client: ACLU of D.C.
Content type: Readable video
Target audience: Facebook followers
Services provided: Graphic design, animation
KQED's The Lowdown blog hired Newsbound to write and design a stack-based explainer on the minimum wage debate. Nearly 900,000 people have read it to date.
Here we describe our editorial and visual strategies and examine how this stack engaged readers as it spread across the web.